Lovely to meet you I’m Jasmine, a Design Experience Lead whos favourite question is ‘why?’ — why? because curiosity makes the world a better place.
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2023 — Current
Bupa
Design Experience Lead
Design Lead for Blua — Digital Health by Bupa. Blua’s vision is to simplify healthcare experiences and make Australia healthier, through the interplay between healthcare, physical services and insurance.
Responsibilities
Experience Management Strategy
Customer Journey Management
Coordination of Specialist Crafts
Foundational Research Input
Business Design and Prioritisation
Visual Communication and Storytelling
Stakeholder Collaboration and Engagement
+ Senior Product Designer Responsibilities
2018 — 2023
Nine Entertainment
Senior Product Designer
Designer for The Australian Financial Review (AFR), Australia’s leading business and finance publication. The AFR reports on latest news with a focus on business, politics and economic affairs.
Responsibilities
Best Practice HCD UX
UI Conceptualisation
Prototyping and Concept Testing
Native App design and Delivery Support
Workshop Design and Facilitation
Championing Digital Accessibility
Design System Creation and Maintenance
Stakeholder Collaboration and Engagement
Behaviour Validation Research
Web Production Design and Delivery Support
2016 — 2018
Fairfax Media
Product Designer
A major Australian company known for its suite of mastheads, including; The Sydney Morning Herald, The Age, and Brisbane Times.
One of the first design hires of the ‘blue team’↗,
Bachelor of Design Computing
2013 — 2016
University of Sydney
Learnt a toolbox of skills in user experience, interaction design, graphic design, programming and object design — establishing a strong foundation to empowering elegant, commercially viable products and services.